Millennials, are, according to Wikipedia, “also known as the Millennial Generation or Generation Y”. They are the “demographic cohort following Generation X. There are no precise dates when the generation starts and ends…so researchers and commentators use birth years ranging from the early 1980s to the early 2000s”.
If you are one of them, then you’ll no doubt recognise the traits that have been used by various researchers to describe you, which range from being “more civic-minded to ”will switch jobs frequently” and “will hold increasingly liberal attitudes with regard to social and cultural issues”.
Whatever the label or trait, the chances are, according to a recent survey into
As a provider of a wide range of travel insurance products, our customers cover a wide age range and quite a few, no doubt, would consider themselves millennials. So we wouldn’t dare to comment on how people spend their time on holiday (as long as they have a good time). But it is significant just how important a part social media plays in our lives today.
This is increasingly true not just in how young people spend their time whilst on holiday, but where they go too. According to the same survey, “44% of those surveyed actively seek opinions of where to go and what to do via social media, whilst 84% of Facebook users surveyed admitted that their friends’ posts influence their travel plans”.
What’s so interesting (to us, here at Explorer Travel Insurance at least) is how significant has been the shift in where holiday makers go to get their pre-travel advice.
Highly influential travel journalists still holds some sway of course, witness the number of pages that each national paper carries in their travel supplements each week. But attendance at travel exhibitions is declining and a number of previously popular travel shows aimed at consumers have now closed. As have untold numbers of high street travel agents.
In some respects, of course, social media has only confirmed what we always knew. Friends’ opinions do count. And so if they liked it there, the chances are you will too.