Cheer Up, The Worst Day Of The Year Is Over

By the time you might have read this, we’ll have got through ‘Blue Monday’. We hope it wasn’t too bad for you this year?

What, you mean you didn’t know you had even endured it? Well lucky you. Clearly you have an altogether jollier disposition and are made of sterner stuff than others would have us believe.

Blue Monday is apparently the gloomiest day of the whole year and always falls on the third Monday of January, so this year was the 21st.

By then, a number of factors will have conspired that will cause many of us to despair. It could be the weather but more likely would be New Year’s resolutions falling by the wayside (Dry January becoming Damp January instead) credit card payments falling due (including the realisation that Christmas was a lot more expensive than you had anticipated or planned for), etc, etc. In fact, we probably don’t need to list them all. Suffice to say that data has shown that we’re all generally an unhappy bunch around this time of year.

You won’t be surprised to learn that many brands have noticed that our heads have dropped, particularly the travel industry and in actual fact, record numbers of us book holidays on Blue Monday, no doubt spurred on by the various offers being made as well as a mindset that says, ‘perhaps spending even more money will cheer me up’ (a sort of ‘kill or cure’ mentality?).

Some destinations have also sought to jump on the misery bus. We were struck by the efforts of the Canary Islands tourist authorities who issued a press release proposing that ‘Blue Monday becomes True Monday’. Their intention is to “work in the coming months to turn it into the International Day Against Fake News, a day to combat the fake news that sow tension and discord”.

Well good luck with that is all we’ll say – in a sort of Eeyorish way.

Leave a Reply

Your email address will not be published. Required fields are marked *